DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Ben Silverman - 1 Issa Rae's Hoorae - 1 Kevin Hart's Hartbeat - 1 Julian Jacobs - 1 we've - 1 Marc Gilbar - 1 Samuel L - 1 Jackson - 1
Top related locs:
Hollywood Subway Magnolia
Top related orgs:
Hollywood - 1 Brands - 1 Mattel - 1 Netflix - 1 Apple - 1 UTA - 1 Imagine Entertainment - 1 Producers - 1

Search resuls for: "Westbrook Media"


4 mentions found


☆ 13 Hollywood production companies making brand films that streamers like Netflix and Apple want to buy
  + stars: | 2023-08-09 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +11 min
said Marc Gilbar, who runs the brand division at Imagine Entertainment. Some are also looking to brand films to offset some of the revenue they're losing in the dual Hollywood strikes. (Brand films are often unscripted and thus aren't governed by the Hollywood unions.) They also see brand work being a positive for below-the-line workers who are idled by the work stoppage. Led by EVP Kate Oppenheim, Tribeca Studios' projects have included "We Could be King" (ESPN2) for Dick's Sporting Goods and P&G's Queen Collective series (BET).
Persons: Ben Silverman, Issa Rae's Hoorae, Kevin Hart's Hartbeat, Julian Jacobs, we've, Marc Gilbar, Samuel L, Jackson, Emma Stone, Zac Ryder, Olivia Wilde, Laurene Powell Jobs, Caitlin McGinty, It's, James Gay, Rees, Paul Martin, Kevin Hart's, Hart, Hartbeat, Brian Price, Chase Sapphire, Procter, Reese Witherspoon, Zoe Fairbourn, Ron Howard, Brian Grazer's, Ron Howard's, Bryce Dallas Howard, Gilbar, Rocco DiSpirito, General Mills, Rupert Maconik's Saville, Werner Herzog, Barry Levinson, Sugar23, Oscar, Michael Sugar, Trevor Noah's, he's, Kennedy, Matt Rotondo helms, Sugar, Mike Beck, Alexa Conway, Trevor Noah, Kate Oppenheim, HBO Max, Paul McCartney, Mary McCartney Ventureland, Kerstin Emhoff, Paul Hunter, John Battsek, Stacy's Pita Chips, Will, Jada Pinkett, REI, Gargi Organizations: Hollywood, Brands, Mattel, Netflix, Apple, UTA, Imagine Entertainment, Producers, Adobe, IBM, Anonymous, HP, Afghan Girls National Soccer Team, Showtime, Pepsi Boardwalk Pictures, Relativity Media, Super, Pepsi, REI, Unilever, Marriott, Surf League, Major League Soccer, Sam's, Gamble, Weinstein Co, Hulu, Imagine, Paramount, Saville Productions, Disney, Time Studios, Procter & Gamble, Anheuser, Busch, InBev, CAA, Studios, MSNBC, ABC, NBC, Tribeca Studios, Dick's Sporting Goods, HBO, CNN, Mobile, Stacy's, Everest, Vice Studios, Westbrook Media, Meta, Logitech, Samsung Locations: Hollywood, Subway, Magnolia
☆ How TikTok helps Will and Jada Pinkett Smith's Westbrook find fresh talent and supercharge its marketing strategy
  + stars: | 2023-05-26 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +4 min
Westbrook is an entertainment company whose founders include Will Smith and Jada Pinkett Smith. Two execs explain how they use the app to find talent and incorporate TikTok creators in their marketing projects. TikTok specifically has helped Westbrook find creators to work on its marketing projects. Sadao Turner, Westbrook Media's SVP of talent strategy, said TikTok has been a better recruiting tool than some other social-media platforms because of its search and discovery features. Turner said that TikTok creators display a different level of creativity and freedom than he had seen from other digital creators.
☆ Cancel That Brainstorm. There’s a Better Way to Spur Good Ideas.
  + stars: | 2023-05-18 | by ( Callum Borchers | ) www.wsj.com   time to read: +5 min
The value of gathering to swap loosely formed thoughts is highly suspect, despite being a major reason many companies want workers back in offices. “You do not get your best ideas out of these freewheeling brainstorming sessions,” says Sheena Iyengar, a professor at Columbia Business School. He discovered that his 16-person team, now fully remote, thrives when people develop ideas on their own and can share them in writing. An Amazon spokesman adds that the company’s brainstorming sessions are sometimes unstructured but often begin with colleagues sharing well-researched memos, reducing time spent on ill-conceived ideas. Oh, he’s also noticed that the duds tend to come first, so to leave time for the good stuff, he prescribes two-hour meetings.
☆ Office Brainstorms Are a Waste of Time
  + stars: | 2023-05-18 | by ( Callum Borchers | ) www.wsj.com   time to read: +5 min
Office wardrobe malfunctions? The value of gathering to swap loosely formed thoughts is highly suspect, despite being a major reason many companies want workers back in offices. “You do not get your best ideas out of these freewheeling brainstorming sessions,” says Sheena Iyengar, a professor at Columbia Business School. Mostly, though, grumblers have accepted such meetings as an inescapable office reality, like elevator Muzak and bad coffee. An Amazon spokesman adds that the company’s brainstorming sessions are sometimes unstructured but often begin with colleagues sharing well-researched memos, reducing time spent on ill-conceived ideas.
0 next >>
Total: 4